How COVID Is Still Impacting College Admissions in 2025

Just like these blocks curving around an obstacle, the pandemic's aftershocks continue to shape college admissions in 2025.

It’s been years since the height of the COVID-19 pandemic, but if you think its impact on college admissions is behind us, think again.

It’s been years since the height of the COVID-19 pandemic, but if you think its impact on college admissions is behind us, think again. The ripple effects are still shaping the process in ways big and small. Whether you're a high school student applying to college or a parent navigating the system, it’s important to understand how the pandemic's aftershocks continue to influence admissions in 2025.

Here’s what you need to know:

1. Test-Optional Policies Are Sticking Around

Before COVID, standardized tests like the SAT and ACT were practically mandatory for college applications. But during the pandemic, many schools went test-optional due to cancellations and accessibility issues. Now, in 2025, a large number of colleges are still sticking with this policy. Some have made test-optional admissions permanent, while others are in a trial phase, studying whether requiring test scores makes a difference.

What this means for you: If you’re a strong test taker, submitting scores can still be a boost at certain schools. But if standardized tests aren’t your strength, you have more flexibility in focusing on other parts of your application.

2. Holistic Admissions Are More Important Than Ever

With fewer schools requiring test scores, admissions officers have been leaning more heavily on other parts of an application—essays, extracurriculars, letters of recommendation, and demonstrated interest. Schools want to see a complete picture of who you are beyond a number.

What this means for you: Your personal statement and activities list are crucial. Authenticity matters, so make sure your essays tell a compelling story about who you are and what you bring to a college community.

3. The College Enrollment Cliff Is Here

COVID accelerated a demographic shift that was already coming—a declining birth rate has led to fewer high school graduates, meaning some colleges are seeing drops in enrollment. While elite institutions still have no trouble filling seats, many smaller or regional colleges are struggling to attract students. This has led to increased competition among schools to enroll students, with some expanding scholarships or improving student services to entice applicants.

What this means for you: You may have more leverage in the admissions process, especially when it comes to merit aid. Schools that are eager to enroll students might be more generous with scholarships or more flexible with deadlines.

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4. Financial Aid Challenges Continue

The pandemic’s economic impact is still being felt, and college affordability remains a huge concern for families. On top of that, the 2024 FAFSA rollout was plagued with delays and glitches, leaving families frustrated and colleges scrambling to adjust financial aid timelines.

What this means for you: Stay on top of financial aid deadlines, and don’t be afraid to appeal your award if your financial situation has changed. Also, be sure to research institutional aid options at the colleges on your list.

5. Mental Health Support Is More Important Than Ever

The pandemic took a serious toll on students’ mental health, and colleges have taken notice. Schools across the country have expanded counseling services, peer support programs, and wellness initiatives in response to rising demand. Many institutions now offer teletherapy, crisis support hotlines, and even mental health days built into the academic calendar.

What this means for you: When researching colleges, don’t just focus on academics and campus life—take a close look at their mental health resources. Are there enough counselors available? Is there a waitlist for services? Are support groups or wellness programs offered? A school’s commitment to student well-being can make a huge difference in your college experience.

6. Shifts in Campus Life and Learning

COVID forced colleges to rethink how they deliver education. While most schools have fully returned to in-person learning, online and hybrid course options have remained popular, especially for students who want more flexibility. Some schools have also expanded mental health services after seeing the lasting impact of the pandemic on students' well-being.

What this means for you: If you value flexibility, look for schools that offer strong online or hybrid course options. Also, when researching colleges, pay attention to their mental health resources—having support on campus is more important than ever.

Looking Ahead

While the world has moved on from lockdowns and Zoom school, the effects of COVID-19 on college admissions are still very real in 2025. The process continues to evolve, and staying informed will help you navigate it successfully.

If you have questions about how to approach your college applications in this ever-changing landscape, reach out—I’m always happy to help you chart the best path forward!

Gail Nichols, Independent College Consultant for over 12 years. Helping students to find their college is my passion.